Matthew MacDowell
Marketing Executive
Hi! I’m MattI transform marketing departments from a cost center into a scalable revenue engine; without adding friction or operational complexity.
Director of Marketing @ MultiTech
I oversee MultiTech’s global marketing strategy and operations, transforming marketing into a measurable driver of pipeline, revenue, and brand leadership.
Chair of the LoRa Alliance MC Committee
Serving as Chair of the LoRa Alliance Marketing Committee, I help shape the global LoRaWAN narrative, awareness, and adoption; while leading MultiTech’s marketing to accelerate visibility, ecosystem momentum, and revenue growth.
Demand Generation & Digital InnovationDriving Growth Through Data-Driven Marketing. I leverage technology and multi-channel marketing to generate pipeline, optimize acquisition, and maximize ROI across the entire customer journey.
Multi-channel campaign strategy
Account-based marketing (ABM)
Lead generation and pipeline development
Marketing attribution and ROI optimization
Customer acquisition and retention strategies
Conversion rate optimization
MarTech stack strategy and optimization
Marketing automation platforms
CRM management and integration
Data analytics and business intelligence
SEO/SEM strategy
Digital advertising and paid media
Corporate brand management
Content strategy and thought leadership
Customer journey mapping
Strategy & GrowthFrom global go-to-market planning to revenue growth, I have a great track record of developing strategies that align with business needs and deliver measurable results.
Global go-to-market strategy
Brand positioning and messaging
Market segmentation
Competitive and market intelligence
Marketing and launch strategy
Revenue growth planning
International expansion strategy
Budget management and forecasting
P&L understanding
Performance metrics and KPIs
Market research
Team LeadershipLeading high-performing teams that scale. I build and empower marketing teams to collaborate seamlessly across functions, deliver results, and drive improvements through trust, mentorship, and coaching.
Building and scaling high-performing teams
Cross-functional leadership
Talent development
Coaching
Agency and vendor management
Marketing operations
Stakeholder management at C-level
Change management
Sales and marketing alignment
Global partner and channel marketing
