Let's cut through the marketing fluff for a minute. I change the optics and reality of the marketing department from a cost center to a revenue generating asset.
It's about knowing who and where the customer is - architecting the corporate systems to match the real world use and using data not just to provide more powerpoint slides of "Fun Facts" but to actually use the data as leading indicators to make sure what is being done - is being maximized.
If you prefer the fluff: I optimize budgets and teams to convert ROAS/ROI into quantifiable bottom line EBITDA. By optimizing spend efficiencies - identifying and maximizing the TAM with targeted ABM/Strategic customer acquisition programs automated and measured with a full life cycle view from customer acquisition, conversion, pipeline growth to inked deals.
Mark Copeland – Directly Managed by
Chief Innovation and Marketing Officer
I hired Matt into Restaurant Technologies and he helped revolutionize our marketing approach, effectively building our digital capabilities from the ground up. He built our SEM, SEO, social media and marketing automation capabilities in a few weeks. He created our first hot leads capability which generated its first lead 30 minutes after going live on our site. He is a font of creative marketing ideas and a proud digital and analytics nerd. I loved Matt showing me the web pages and capabilities he had built single-handedly at midnight the previous night. If you’re looking to really accelerate your capabilities, especially in a smaller organization, you want Matt on your team.
Dave McConnell – Directly Managed by
Director of Digital Marketing
Matt was an extremely creative, collaborative and resourceful member of the Cambria digital marketing team. I could always count on Matt to brainstorm creative solutions and he was fearless in taking on complex projects and implementing new tools and technology.
Mike Clapper – Medical Device Client
Chief Marketing Officer
When I think of Matt the phrase that instantly comes to mind is “renaissance man”. I’ve had the pleasure of working with him for the better part of a year in developing demand gen strategies for B2B and D2C. Coming into this process I was a relative novice on all things demand gen, but Matt’s insight and knowledge helped to bring me up to speed in short order. I soon realized that his demand gen skillset only scratched the surface of his talents. He is a strategic thinker, a creative mind, and an innovative problem solver. I hope that we have an opportunity to work together for years to come. I consider him not only a superlative marketer, but (more importantly) a very good friend.
Marie Chambers – Direct Report
Paid Media Professional
I had the pleasure of working with Matt on several client accounts. His ability to handle tight deadlines calmly, patiently, and with humor quickly made him a favorite amongst all of our clients. This natural skill, combined with his willingness to help, makes him an invaluable team member. Any organization would be lucky to have Matt on their team.